About
our Jipfish journey
At Jipfish, we believe that life’s richest moments happen outdoors with your family, your friends, and the people who matter most. Whether it’s a day at the beach, a stroll through the woods, or a lazy afternoon at the park, we create high quality products that make these shared experiences more comfortable, more stylish, and more memorable.
the mission
Where we come from
Jipfish began with a simple yet powerful idea: design a wagon that’s as beautiful as it is functional. Originally developed by Dutch designer Peter Roeland, the wagon caught the eye of those who wanted something different—something better. After a period of quiet, the brand was reawakened with fresh energy and a clear mission: to bring smart, design-driven high quality outdoor gear to families who care about how things look, feel, and work.
The idea
What we make
Our flagship product, the Jipfish Wagon, is designed to move effortlessly through sand, grass, and city streets alike. Built with durability in mind and elevated by its clean, modern aesthetic, it’s the perfect companion for family outings and everyday adventures. Alongside the wagon, we offer a curated range of accessories that enhance both comfort and functionality, from safety belts to storage solutions.
the vision
Why we exist
Because we believe in fewer, better things.
Because great design doesn’t stop at your front door.
Because time spent outside should feel as good as it looks.
We’re here to support modern families in slowing down, stepping outside, and (re)connecting with each other and with the outdoors.
The values
How we work
We design in the Netherlands and collaborate with trusted partners to ensure top-quality production. From sourcing to shipping, we’ve built an ecosystem that reflects our values: thoughtful, honest, and built to last. Our operations are supported by robust digital infrastructure, so every part of your Jipfish experience, from browsing to delivery, is smooth and reliable.
the future
What's next
Jipfish is growing toward new markets, new partnerships, and new products that support an outdoor lifestyle. We’re building something bigger than just a product.
We’re building a brand for everybody who chooses to:
live well,
live outside,
and
live together.